To develop sustainable, Ecological & Economic developement for the Ganga Basin, Namami Gange entrusted IIPA to take the lead by integrating people’s participation for Ganga Rejuvenation. The major objective of the programme is to strengthen capacity and public awareness and promote multi-sectoral coordination. NMCG emphasises on the conservation of River Ganga through building a public opinion by stakeholders engagement. To faciliate new research initiatives, the project focuses on capacity building, information collation and knowledge dissemination of relevant stakeholders through blended platforms.